Social media use by type, internet advertising

  • Dimensions

    • Information society indicator
      • Do not use the above mentioned social media or use them only for posting paid adverts
      • Have a formal policy for using social media and have used two or more social media
      • Have a website and pay to advertise on the internet
      • Have a Website and use any social media (as of 2014)
      • Have a web site or a homepage and use any social media
      • Have a web site or a homepage and use two or more social media
      • Pay to advertise on the internet
      • Pay to advertise on the Internet and use any social media
      • Pay to advertise on the internet, based on any other method of targeted advertising
      • Pay to advertise on the internet, based on the geolocation of internet users
      • Pay to advertise on the internet, based on the tracking of internet users' past activities or profile
      • Pay to advertise on the internet, based on the webpages' content, keywords, users' past activities or profile or the geolocation
      • Pay to advertise on the internet, based on the webpages' content or keywords searched by users
      • Use any social media
      • Use any social media (as of 2014)
      • Use any social media - only for posting paid adverts
      • Use enterprise's blog or microblogs (e.g. Twitter, Present.ly, etc.)
      • Use enterprise's blog or microblogs (e.g. Twitter, Present.ly, etc.) (as of 2014)
      • Use multimedia content sharing websites (e.g. YouTube, Flickr, Picasa, SlideShare, etc.)
      • Use multimedia content sharing websites (e.g. YouTube, Flickr, Picasa, SlideShare, etc.) (as of 2014)
      • Use only one type of social media
      • Use only one type of social media (as of 2014)
      • Use social networks (e.g. Facebook, LinkedIn, Xing, Viadeo, Yammer, etc.)
      • Use social networks (e.g. Facebook, LinkedIn, Xing, Viadeo, Yammer, etc.) (as of 2014)
      • Use two or more social media (as of 2014)
      • Use two or more types of social media
      • Use wiki based knowledge sharing tools
      • Use wiki based knowledge sharing tools (as of 2014)
      • Website has online ordering, reservation or booking and at least one of: webacc, webctm, webot or webper and use two or more social media
    • Unit of measure
      • Percentage of enterprises
      • Percentage of enterprises using internet ads
      • Percentage of the enterprises which use a computer
      • Percentage of the enterprises with internet access
      • Percentage of the enterprises with Internet access
    • Enterprise size and Nace Rev. 2
      • Accommodation (10 persons employed or more)
      • Administrative and support service activities (10 persons employed or more)
      • All enterprises, without financial sector (10 persons employed or more)
      • Construction (10 persons employed or more)
      • Electricity, gas, steam, air conditioning and water supply (10 persons employed or more)
      • Financial and insurance activities (10 persons employed or more)
      • ICT sector (10 persons employed or more)
      • Information and communication (10 persons employed or more)
      • Large enterprises (250 persons employed or more), without financial sector
      • Manufacture of basic metals & fabricated metal products excluding machines & equipments (10 persons employed or more)
      • Manufacture of coke, refined petroleum, chemical & basic pharmaceutical products, rubber & plastics, other non-metallic mineral products (10 persons employed or more)
      • Manufacture of computers, electric & optical products, electrical equipment, machinery & equipment n.e.c, motor vehicles, other transport equipment, furniture, other manufacturing, repair & installation of machinery & equipment (10 persons employed or more)
      • Manufacture of products based on: food, beverages, tobacco, textile, leather, wood, pulp and paper; publishing and printing (10 persons employed or more)
      • Manufacturing (10 persons employed or more)
      • Medium enterprises (50-249 persons employed), without financial sector
      • Micro enterprises (1-4 persons employed), without financial sector
      • Mini enterprises (5-9 persons employed), without financial sector
      • Professional, scientific and technical activities (10 persons employed or more)
      • Real estate activities (10 persons employed or more)
      • Retail trade, except of motor vehicles and motorcycles (10 persons employed or more)
      • Small enterprises (10-49 persons employed), without financial sector
      • SMEs (10-249 persons employed), without financial sector
      • Transportation and storage (10 persons employed or more)
      • Very small enterprises (1-9 persons employed), without financial sector
      • Wholesale and retail trade; repair of motor vehicles and motorcycles (10 persons employed or more)
    • Geopolitical entity (reporting)
      • Austria
      • Belgium
      • Bulgaria
      • Croatia
      • Cyprus
      • Czech Republic
      • Denmark
      • Estonia
      • Euro area (EA11-2000, EA12-2006, EA13-2007, EA15-2008, EA16-2010, EA17)
      • Euro area (EA11-2000, EA12-2006, EA13-2007, EA15-2008, EA16-2010, EA17-2013, EA18)
      • Euro area (EA11-2000, EA12-2006, EA13-2007, EA15-2008, EA16-2010, EA17-2013, EA18-2014, EA19)
      • European Union (15 countries)
      • European Union (27 countries)
      • European Union (28 countries)
      • Finland
      • Former Yugoslav Republic of Macedonia, the
      • France
      • Germany (until 1990 former territory of the FRG)
      • Greece
      • Hungary
      • Iceland
      • Ireland
      • Italy
      • Latvia
      • Lithuania
      • Luxembourg
      • Malta
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Romania
      • Serbia
      • Slovakia
      • Slovenia
      • Spain
      • Sweden
      • Turkey
      • United Kingdom